Navigating the maze that is personal finance

Monday, 26 December 2016

Different modes of payment in India

You will be surprised by the large number of options available in India for making payments – both offline and online.

I have created an image that catalogues the different ways of making payments so that anyone interested can find what they need and use what suits them best.

NEFT: National Electronic Funds Transfer
RTGS: Real-time gross settlement systems
IMPS: Immediate Payment Service
USSD: Unstructured Supplementary Service Data. Know more here.
UPI: Unified Payment Interface. Know more here.
AEPS: Aadhaar Enabled Payment System. It is not necessary to have a card in order to do a transaction using AEPS. Know more here

Sunday, 25 December 2016

What is Unified Payments Interface (UPI)?

Going digital is the need of the hour. Though net banking and credit cards have been in market for quite some time now, they have been limited to people who have access to net and are tech-savvy. With the digital push by Indian Government new modes and methods of payments are being developed to ease out payments.

Recently mobile wallets got a huge push after demonetization about which I have already talked in one of my earlier blogs. UPI is one such application which has been recently launched and further simplifies the digital payments while securing your details at the same time.

Here’s a sneak peek into what exactly Unified Payments Interface or UPI is and how it works.   

What is it?
Unified Payment Interface allows transfer of money both online and offline from one bank to another or for making any other payments, using a bank’s own app. It precludes use of credit card details or filling IFSC codes or any other bank account number.

Once you have registered yourself after downloading the app of the bank where you have the account, you are provided with the M-pin (or mobile pin for mobile banking support) and you are ready for transactions up to 1 lakh rupees.

How does it work?
You create a virtual payment address - for example rahul@icici – linked to your account. This is the only information visible to the other party thereby protecting your sensitive information such as account number.

How do I register and initiate a UPI transaction?

Creating virtual address
  • Download UPI app from app store or banks website - the list of UPI enabled banks and their apps can be seen below.
  • Create profile by adding name virtual ID and password that you would like to use.
  • Go to “manage account” and link your bank and account number to your virtual ID

Generating M-Pin
  • If you have registered more than one bank account then select the account from which you want to proceed for transaction.
  • Click on the option “Generate M-Pin.”
  • You receive a one time password (OTP) on your mobile (registered).
  • Using the OTP enter the last six digits of your debit card and its expiry date.
  • Choose the M-pin that you would like to use and submit.
  • You get a notification of successful registration.

To make payments
  • Login to UPI app and select send money.
  • Enter the payee (person who will receive money) details like his/her virtual ID and amount to paid ( i.e. to be debited from your account).
  • You get a screen with details of payee and transaction amount, confirm it.
  • Enter your M-Pin to carry out transaction and you receive a notification regarding transaction.

Pull transactions (to generate request for payments)
  • Customer to merchant or between merchants, this button can be used to generate a payment request.
  • Once you have logged in you select an option of collect money (to be credited to your account).
  • You enter the payers virtual ID and amount to be collected.
  • The payer gets a notification on his/her mobile a request for payment.
  • This can be either allowed or declined. In case it is accepted the payer has to enter his/her M-PIN to complete the transaction.
  • Payer gets a notification of debit while payee receives notification of credit to her/his account.

What are the benefits of using UPI?
UPI allows a single platform for accessing multiple bank accounts and allows seamless transaction between participant banks utilizing the existing infrastructure.It allows 24 hour transactions at your convenience. You can make payment of utility bills, over the counter payments, bar code based payments, cash on delivery payments, in app payments, online payments, donations etc. and can also generate a pay request to another party which can the make payments. It is extremely safe as your details are not revealed to the other party. Since it does not involve the use of a card, it can be easily used by large section of population.

List of banks that offer UPI services and a link to UPI enabled apps.
As of date there are 33 banks that offer UPI based transaction services. Of these 27 have their own apps. The list of these 27 banks is given below.


Bank Name

App Name


Allahabad Bank

Allahabad Bank UPI


Andhra Bank

Andhra Bank ONE


Axis Bank

Axis Pay


Bank of Baroda

Baroda MPay


Bank of Maharashtra



Canara Bank

Canara Bank UPI - Empower


Catholic Syrian Bank



Central Bank of India

Cent UPI


DCB Bank

DCB Bank


Federal Bank




HDFC Bank MobileBanking



Pockets- ICICI Bank





IndusInd Bank

Indus Pay


Karnataka Bank

KBL Smartz


Kotak Mahindra Bank



Oriental Bank of Commerce



Punjab National Bank



RBL Bank



South Indian Bank

SIB M-Pay (UPI Pay)


State Bank of India






UCO Bank



Union Bank of India

Union Bank UPI


United Bank of India

United UPI


Vijaya Bank

Vijaya UPI App


Yes Bank

Yes Pay

Source: National Payments Corportion of India (NPCI) website

Transaction limits
At present, the upper limit per UPI transaction is Rs. 1 lakh.

Friday, 23 December 2016

Sukanya Samridihhi Account or Public Provident Fund. Which one is better?

Both Sukanya Samriddhi Yojana (SSY) and Public Provident Fund (PPF) are saving instruments that provide deductions under section 80C of the Income Tax Act. But like other investors you might have the question – Should I invest in SSY or PPF?

The first thing that you need to keep in mind is that the purpose of the two schemes is completely different.  The main aim of SSY is to ensure a bright future for girl children by facilitating education and marriage expenses while PPF is a scheme to encourage savings and create a retirement corpus.

Once you are clear about your purpose you can consider the following criteria in order to make a more informed decision.

Criteria Sukanya Samriddhi Yojana (SSY) or Sukanya Samriddhi Account (SSA) Public Provident Fund (PPF)

Deposits under this scheme are to be made for the first 15 years from account opening date.

After 15 years no deposit will be made however the account will accumulate interest for the next 6 years and matures on completion of 21 years.
15 years; after maturity you can renew your account indefinitely for periods of 5 years at a time.

Interest rate. The interest rate is revised by the government every 3 months.

8.5% compounded annually

8.0% compounded annually

Who can enroll?
A SSY account can be opened for a girl aged 10 years or less.

Non Resident Indians (NRIs) are not eligible for opening a SSY account for their daughters. Detailed information about eligibility of OCI & PIO individuals can be found here.
Any Indian citizen older than 18 years of age can open a PPF account. Parents can open PPF on behalf of their children, however the total deposit jointly cannot exceed Rs.1.5 lakh in their own and their child's account.

A Non Resident Indian (NRI) cannot open a fresh PPF account but if they have acquired NRI status after opening the account, then they can continue to operate it but the tenure cannot be extended after maturation.

Minimum 1000/- and then multiples of 100 up to 1.5 lakh in a financial year can be deposited under the scheme.

If minimum deposit is not done in a year the account will be deemed default on payment, in such case account can be revived by paying Rs. 50/- and depositing minimum balance.

Only one account for each girl child can be opened; up to two such accounts can be opened by parents for two girls unless the second birth results in twin girls in which case a third
account can be opened by a parent.
A fee of Rs. 100 is charged to open a PPF account.

A minimum of Rs. 500 has to be deposited in a fiscal to keep the,account active; a maximum of Rs. 1.5 lakh is allowed in a financial year.

Deposits can be made in one lump sum or in 12 installments.

50% withdrawal is allowed on child passing 10th or attaining 18 years of age, whichever is earlier for purpose of higher study on production of fee slips or admission letter.

Certain cases may be allowed to withdraw prematurely on compassionate grounds such as illness etc. with proper documentation and reasons in writing.

Partial withdrawals can be made from the start of the 7th financial year after the account has been created. You can withdraw once every financial year subject to the following rules:

The amount that can be withdrawn is equal to the lower of:

50% of the account balance at the end of the year immediately preceding the current year, or, (if your account balance is Rs. 2 lakhs at the end of FY 2016, you can withdraw Rs. 1 lakh in FY 2017).
50% of the account balance as at the end of the 4th year, immediately preceding the current year.

You will be allowed to close an account prematurely after completion of five years of the account opening under the following conditions:

For treatment of life threatening diseases of the account holder, spouse or dependent children. You will have to produce documents to support this claim. For higher education. You will have to produce fee bills in confirmation of admission.

You cannot extend the tenure of your account after completion of 21 years. You can keep extending the tenure for a period of 5 years at a time. You may decide to contribute or simply earn the tax free interest during the 5 year extension period. One thing to keep in mind is that if you have decided not to contribute during the 5 year extension period, you cannot contribute in the next 5 year extension block.

Ease of contribution
You need to go to the bank in order to deposit money in your SSY account. You can easily make contributions to your PPF account online.


Thursday, 22 December 2016

All that you need to know about Aadhar Enabled Payment System (AEPS)

What is Aadhar enabled payment system (AEPS)?

It is an Aadhaar based banking solution enabling you to operate Aadhaar linked bank accounts and carry out transactions using nothing but Aadhaar number and authentication through fingerprints.

It provides interoperability between customers and bank at point of sale (PoS) – for example a grocery shop- and ensures financial inclusion to the technologically marginalized sections of society (This includes not only rural but also urban population, the elderly, and generally less tech savvy population).

How does Aadhar Enabled Payment System (AEPS) work?
You need to provide your Aadhaar number at point of sale through a business correspondent (approved bank agent providing basic banking services) of any bank (microATM), which is verified through fingerprints stored in the Aadhaar database.  Below are the basic steps to conduct a banking transaction.
    Step 1- You enter your Aadhaar number in microATM
    Step 2- You choose the transaction type (withdrawal/deposit or fund transfer)
    Step 3- Enter the name of your bank
    Step 4- Scan you fingerprint/eye for biometric authentication

For deposits the you will be given a receipt of transaction by the correspondent. For fund transfer you will have to provide the beneficiaries Aadhaar no.
What do you need to start using Aadhar Enabled Payment System (AEPS)?
Below are the prerequisites to start using AEPS.

  • Bank account (the bank should be a part of AEPS network).
  • IIN (Identifying the Bank to which the customer is associated).  You can find the list of banks that are a part of the AEPS network and their IIN later in the post.
  • Aadhaar number which is seeded in the bank account.
The Aadhaar number and IIN can either be entered manually or by swiping RuPay ATM & microATM card (presently only issued by Bank of India, others bank are in the process of issuing these cards).

What services are provided/ transactions can be done using AEPS?

The four main Aadhaar enabled banking transactions are as follows:-
  • Balance Enquiry
  • Cash Withdrawal
  • Cash Deposit
  • Aadhaar to Aadhaar Funds Transfer
The following table details the steps required to conduct the transactions

Sr no

Transaction TypeInputs Required

Balance Enquiry Customer’s Details:
a. Aadhaar Number
b. Bank’s IIN
c. Fingerprint

Cash Withdrawal Customer’s Details:
a. Aadhaar Number
b. Bank’s IIN
c. Amount to be Withdrawn
d. Fingerprint

Cash Deposit Customer’s Details:
a. Aadhaar Number
b. Bank’s IIN
c. Amount to be Deposited
d. Fingerprint


Fund Transfer
Remitter’s Details:
a. Aadhaar Number
b. Bank’s IIN
c. Amount to be Transferred
d. Fingerprint Data

Beneficiary’s Details:
a. Aadhaar Number
b. Bank’s IIN

Source: National Payments Corporation of India (NPCI)
Others transactions include
  • Mini statement
  • Mobile update ( in UIDAI database)
  • Opening a new bank account through e-KYC
 What are the benefits of AEPS?
  • It allows interoperability between Aadhaar enabled accounts of even different banks.
  • It is promoting financial inclusion.
  • At present it is providing only basic banking facilities but the ultimate objective is to provide full range of banking service through Aadhaar enabled transactions in a secured and safe manner.
Who can be a business correspondent? 
A business correspondent can be an individual, a shopkeeper, post office, NGO, cooperative societies etc. who have been authorized to be so.

Which banks are AEPS enabled and what is IIN?

IIN is a six digit number alloted to network banks by NPCI for AEPS. The customer has to enter bank IIN where he/she has an account. The current list of AEPS enabled banks with the respective IIN numbers are listed below.


Bank name

IIN code


Bank Of India



Corporation Bank



Syndicate Bank



Union Bank of India



The Federal Bank Limited



Dhanlaxmi Bank LTD



Axis Bank






Allahabad Bank



Indian Overseas Bank



The Lakshmi Vilas Bank Ltd



Central Bank of India



Dena Bank



State Bank of India



Your Aadhaar card will play a very important role in the future of digital payments – here’s why

Aadhaar is a proof of identity provided by the Government of India. It is not a proof of citizenship. After due information provided at specified centers a Unique number (UID) is provided to the person (basic demographic and biometric information).

How and where should you enroll for an Aadhaar card?
One desirous of enrolling should visit nearest government authorized enrollment center with proof of identity and address proof. You can download the enrollment form link below.

The list of documents valid as proofs (identity and address) can be found here.

After due submission of form and required documents suitable biometric information is captured and recorded and your request for enrollment is generated.

See the link below to find an enrollment center near you.

Enrollment to Aadhar is free of cost, however for updating information minimal charges are levied. The table below gives a breakup of the charges.

There are increasing instances of Aadhaar being used to facilitate financial transactions:
  • Aadhaar is a tool of distributive justice and equality providing subsidies and benefits based on UID number, preventing abuse of such services and ensuring transparency, saving government a huge amount by eliminating duplicates and providing good governance.
  •  It is allowing targeted delivery of money, preventing subsidy leakages especially in public distribution schemes like MGNREGS.
  •  It is also paving road for financial inclusion of especially technologically marginalized section of society through Aadhaar enabled payment system (AEPS).
  • It is providing a tool for residents for verification of identity whether it is for passport, bank account, driving license located anywhere in India.
  • With the present digital India push the government is trying to attach Aadhaar number with different services with aim to speed up verification and identify the person and develop a central database.
  • Aadhaar based digilockers have been launched for issuance and storage of documents in an e format for easy verification of documents and establishment of identity reducing paper work and speeding up processes for issuance of licenses, passport, and for any other such purpose.
  • Aadhaar based authentication had been tried on a pilot basis by some banks at their ATMs, to enable card less financial transactions. DCB Bank has already put it on place at many of its ATMs.
  • Introduction of Aadhaar based biometric attendance in government offices has ensured not only digitalization of records but has also improved efficiency.
  • Aadhaar based microfinance disbursement is ensuring that those eligible receive the benefit at the same time preventing duplication. This service has been first used by RBL bank.
  • Government has made Aadhaar mandatory to book Train tickets from next fiscal year for senior citizens in order to avail senior citizen discount.
  • Recently Haryana has made Aadhaar mandatory for students of 10th and 12th standards. This will ensure identification of candidates and will prevent impersonation. A day is not far when all the other states will follow suite and this would be mandatory even fit entrance examinations public or private, for education or for job.
  • Aadhaar seeding is mandatory to receive gas subsidy.

Saturday, 17 December 2016

Top 75 personal finance sites in India

There are a number of Indian sites that provide great personal finance advice. I have complied a list of the top 75 personal finance sites based on the ranking provided by Alexa. Please note that the statistics and the associated ranking provided by Alexa are an estimate but in general are a good indication of how popular a particular site is.I am also providing the popularity rank provided by SimilarWeb which is an alternate way to gauge a site’s popularity.  You can use the attached excel file (List of top 75 personal finance sites) and sort the sites based on their respective SimilarWeb rankings.

The data is as on December 13, 2016. I plan to update these rankings every quarter so keep checking this page regularly. Do let me know if you would like to add any more sites to this list.

#1:  CAclubindia 

Alexa India Rank: 940
SimilarWeb India Rank: 931

CAclubindia is an interactive platform that provides the following services:

  • A platform for interaction with persons of their own fraternity.
  • Updates on various issues in the Finance world (mostly relevant to CA's, CS's, ICWA's and MBA's)
  • Most recent advancement/reviews/discussions in current Finance related issues.
  • The facility to maintain their profile and communities and be in touch with their peers by just logging on to the site.

#2: Good Returns

Alexa India Rank: 980
SimilarWeb India Rank: 570

Good Returns is a web site that provides information about mutual funds, gold rates and share market tips.

#3: Tax Guru

Alexa India Rank: 1,245
SimilarWeb India Rank: 1,205

Tax Guru provides updates on income tax, wealth tax, corporate law, FEMA, etc. In addition, it provides a number of financial calculators and tools.

#4: FundsIndia

Alexa India Rank: 1,973
SimilarWeb India Rank: 1,456

FundsIndia is an online investment platform that manages all your investment needs relating to
mutual funds, deposits, equities and new pension schemes. It has an informative blog in which various personal finance topics are discussed on a regular basis.

#5: Chartered Club

Alexa India Rank: 2,548
SimilarWeb India Rank: 2,725

Chartered Club is an information sharing platform created with the purpose of educating its readers about the taxation system in India. Apart from gaining knowledge through their articles, readers can also interact with CA’s through their Q&A Platform.

#6: Be Money Aware Blog

Alexa India Rank: 3,780
SimilarWeb India Rank: 5,114

Be Money Aware Blog works to explain the concepts related to money, savings, tax, etc. by simplifying the complicated finance jargon so that it can be understood by a lay person.

#7: Equitymaster

Alexa India Rank: 3,931
SimilarWeb India Rank: 2,332

Equitymaster is a financial website that wants to empower every Indian investor to break free from the shackles of commission-driven advice fed to him by his broker.

#8: Plan Money Tax

Alexa India Rank: 4,508
SimilarWeb India Rank: 5,730

PlanMoneyTax is a blog authored by Chandrakant Mishra, He write articles about tax saving, tax planning, stock and mutual fund investing. He also tries to guide about the insurance and provident fund using the blog.
#9: ReLakhs

Alexa India Rank: 4,549
SimilarWeb India Rank: 5,291 is a blog on personal finance created with the aim to present the information on financial products in a simple, unbiased and easy to understand manner .

#10: Money Excel

Alexa India Rank: 4,664
SimilarWeb India Rank: 5,595

Money Excel is a blog owned by Raviraj Parekh, created with the aim to help others make better financial decisions about their money. The blog has articles related to personal finance, investment, financial planning, insurance, real estate, stock market and other financial products. 

#11: Simple Tax India

Alexa India Rank: 5,327
SimilarWeb India Rank: 6,538

Simple Tax India is a website which offers up to date articles on income tax and saving avenues such as 80C, 80D, EPF, etc. 

#12: BasuNivesh

Alexa India Rank: 5,495
SimilarWeb India Rank: 8,301

BasuNivesh is an initiative started with the aim of educating each individual in dealing their financial life, making aware about mis-selling which may come into their life at any time through any means.

#13: Jago Investor

Alexa India Rank: 5,729
SimilarWeb India Rank: 5,703

Jago Investor is a blog which allows ordinary folks like you and me take control of their personal finances by the way of informative articles and advice on PPF, Loans, tax, etc.

#14: Money Life

Alexa India Rank: 6,494
SimilarWeb India Rank: 5,192

Money Life is a vibrant news and views portal, which puts out information that is of direct relevance to investors, consumers and citizens.

#15: BankIndia

Alexa India Rank: 7,147
SimilarWeb India Rank: 13,430

Bank India is a site which shares detailed information about bank fixed deposits, money transfer via net banking, tax and latest banking jobs. You can also get latest banking related news.

#16: Myinvestmentideas

Alexa India Rank: 8,016
SimilarWeb India Rank: 9,673

Myinvestmentideas is a blog authored by Suresh KP. Through his blog Suresh writes about his experience with personal finance, investment ideas, etc. to help people struggling with good investment options.

#17: Its All About Money

Alexa India Rank: 10,116
SimilarWeb India Rank: 11,699

Its All About Money is a site that helps demystify the world of finances for you. It helps you make the right decisions regarding your investments, plan your finances and achieve your financial goals through simple, fun, interactive content & help from experts. 
#18: Nitin Bhatia

Alexa India Rank: 10,620
SimilarWeb India Rank: 15,947

Nitin Bhatia is a blog on anything and everything on real estate and personal finance. Through this blog, they challenge the traditional thought process related to money.

#19: Smart Money Goal

Alexa India Rank: 10,763
SimilarWeb India Rank: 13,664

Smart Money Goal is a site owned and maintained by Parani Dharan. The blog aims to spread awareness on financial literacy by giving unbiased information to their readers on their personal finance based on the owner’s experience and common sense. 

#20: Nifty Trader

Alexa India Rank: 10,918
SimilarWeb India Rank: 9,085

Nifty Trader is a website  for trading in Indian stock market. It focuses on technical analysis of Indian stock market NSE.

#21: India Microfinance

Alexa India Rank: 11,036
SimilarWeb India Rank: 16,001 is one of India’s leading blogs on financial inclusion, microfinance and digital money.

#22: ApnaPlan

Alexa India Rank: 12,737
SimilarWeb India Rank: 16,418

ApnaPlan blog is authored by Amit, who writes about his tryst with his investment decisions. In the 400+ posts on this blog you will find articles on Personal Financial Planning, Investments, Retirement Planning, Insurance, Loans, Fixed Deposits, Provident Funds, Stock Markets, Gold, Silver, Real Estate Investment, Credit Cards, Credit Score, Taxation, Inheritance Planning and Reviews on various Financial Products.

#23: Personal Finance Calculators

Alexa India Rank: 13,057
SimilarWeb India Rank: 16,453

As the names suggests Personal Finance Calculators has simple how-to articles and free tools for financing your goals, managing your money, mutual fund and stock investments

#24: Cash Overflow

Alexa India Rank: 13,191
SimilarWeb India Rank: 15,236

Cash Overflow is a blog authored by Pardeep who writes about personal finance, money saving on shopping, and financial hacks on travel. Basically, CashOverflow is about making extra sources of income so that you can enjoy a king size life. 
#25: ValuePickr

Alexa India Rank: 13,525
SimilarWeb India Rank: 5,585

A website that helps you pick up stocks for investment purposes.

#26: ApnaPaisa

Alexa India Rank: 13,673
SimilarWeb India Rank: 13,061

Apnapaisa is a part of Andromeda group, which is India’s largest distributor of loans, mortgage, financing and financial instruments such as personal loans, home loans, unsecured business loans, and loan against property.

#27: Capital Mind

Alexa India Rank: 14,632
SimilarWeb India Rank: 14,386

The main aim of this site is to provide investment guidance to beginners in financial markets and as
well as contributing to the knowledge of more experienced investors.

#28: Mani Karthik

Alexa India Rank: 15,368
SimilarWeb India Rank: NA

On this blog, Mani Karthik shares everything that he learns in life – from tech to food, spirituality to health and finance to random thoughts.

#29: One Mint

Alexa India Rank: 16,554
SimilarWeb India Rank: 15,224

#30: Quickbima

Alexa India Rank: 16,554
SimilarWeb India Rank: 15,224

Quickbima provides you with all the tools and product information required to take right decision while choosing your insurance policy.

#31: Get Money Rich

Alexa India Rank: 18,502
SimilarWeb India Rank: 25,113

This blog is authored by Mani. Through his blog he aims to help his readers become financially independent.

#32: InvestmentKit

Alexa India Rank: 19,768
SimilarWeb India Rank: 22,079

This site aims to give complete description and comparison of different investment schemes of India including State Bank of India, life-insurance, general insurance policies, mutual funds, plans for businessmen, government schemes, schemes for NRI's, home loans and much more.

#33: Simple Interest

Alexa India Rank: 20,568
SimilarWeb India Rank: 33,901 has been started by Sanyam Jain with an aim to financially literate people by providing write-ups on finance and taxation.

#34: CardExpert

Alexa India Rank: 21,456
SimilarWeb India Rank: 26,887

CardExpert has been founded by Siddharth, a Digital Marketer from South India. It is India’s only portal providing REAL reviews and tips solely on credits/debit cards, helping 1000’s of readers to choose the right card and make the best use of it.

#35: Safal Niveshak 

Alexa India Rank: 22,129
SimilarWeb India Rank: 31,036

Safal Niveshak is a movement to help you, the small investor, become intelligent, independent, and successful in your stock market investment decisions.

#36: Café Mutual

Alexa India Rank: 22,441
SimilarWeb India Rank: 27,361

Café Mutual is meant for advisors and distributors of mutual funds, insurance and other financial products. The web site seeks to empower them with relevant news, knowledge and ideas so that they are able to grow and adopt higher professional standards.

#37: Alpha Ideas

Alexa India Rank: 23,762
SimilarWeb India Rank: 26,039

This site is an investment blog for the Indian markets. This blog is a forecast free blog doesn’t make forecasts nor does it give any tips.

#38: Financewalk

Alexa India Rank: 26,579
SimilarWeb India Rank: 29,027

Financewalk is an initiative to help you, the finance career aspirant, become intelligent, independent and successful in your finance and investment career.

#39: Subramoney

Alexa India Rank: 28,158
SimilarWeb India Rank: 31,266

This blog is run by P V Subramanyam, a Chartered Accountant by qualification and a financial trainer by profession. The blog aims to help employees save better, invest better and equipping smart people with the tools to get richer.

#40: Stepupmoney

Alexa India Rank: 36,334
SimilarWeb India Rank: 32,239

Stepupmoney is a website that provides a simple, practical approach to savings, investments, taxes and personal finance for one and all. 

#41: InvestmentYogi

Alexa India Rank: 41,890
SimilarWeb India Rank: 44,005

InvestmentYogi is a leading finance portal in India, offering the most comprehensive coverage of personal financial issues

#42: PersonalFinancePlan

Alexa India Rank: 42,193
SimilarWeb India Rank: 47,301

PersonalFinancePlan is an online personal finance advisory firm that aims to provide quality financial advice to its customers and help them make prudent financial decisions in life.

#43: My Money Sage

Alexa India Rank: 46,188
SimilarWeb India Rank: 58,848

My Money Sage’s goal is to provide client centric personal finance platform to individual users and at the same time accelerate business growth among financial intermediaries in India.

#44: Money Gyaan

Alexa India Rank: 47,501
SimilarWeb India Rank: 105,906

MoneyGyaan is a personally run website started with the idea to educate people about money, financial life, insurance & investment. 

#45: StableInvestor

Alexa India Rank: 48,321
SimilarWeb India Rank: 49,709

Stable Investor  is a site founded by Dev Ashish that helps real people (like you and me) invest profitably in stocks, get their personal finances in order and more importantly, use common sense to achieve what we want in life. 

#46: Fin Gyan

Alexa India Rank: 49,120
SimilarWeb India Rank: 53,882

Fin Gyan is authored by Neetu Sehgal. FinGyan is your personal finance guide. This finance guide will help you to keep yourself updated with the new terms used in this fast moving finance world. Finance Gyan (FinGyan) will explain common financial terms for a layman to understand.

#47: The Financial Literates

Alexa India Rank: 54,030
SimilarWeb India Rank: 55,631

Authored by Hemant Beniwal, The Financial Literates is a dream & mission to make Indians financial literate.

#48: Profit Hunter

Alexa India Rank: 56,339
SimilarWeb India Rank: 53,943

A lot of investors today are unsatisfied with the meager and slow returns that fixed deposits and famous stocks give... and are craving for something better. Profit Hunter will help you find opportunities for making consistent "short-term" profits, so that you can fulfill all your needs and desires, and also obtain another way to multiply your wealth more quickly.

#49: Good Moneying

Alexa India Rank: 57,100
SimilarWeb India Rank: 139,159

Good Moneying makes you disciplined in money matters.  Following Good Moneying approach helps you take informed financial decisions after looking at holistic view of your current and expected financial situation and help you achieve your long and short term goals comfortably. 

#50: The Wealth Wisher

Alexa India Rank: 60,877
SimilarWeb India Rank: 67,119

This website is managed by Madhupam. It is his way of imparting his experience of the financial world, sharing the insights, gaining the wisdom and exposing the truths… yes, the dark ones too.

#51: Credit Smart

Alexa India Rank: 63,886
SimilarWeb India Rank: 63,671

CreditSmart brings India valuable daily articles to shape and build your financial life. Credit cards, auto loans, mortgages. 

#52: Taxmantra

Alexa India Rank: 64,495
SimilarWeb India Rank: 90,666

Taxmantra is a professional services firm rendering business startup, fund raising, tax & regulatory compliance services in India, US, Singapore and middle east.

#53: Wealthymatters

Alexa India Rank: 67,002
SimilarWeb India Rank: 80,720

The site is owned by Keerthika Singarave, who spends a lot of time reading up, thinking about and working at wealth building. In the course of these activities she comes across a lot of fascinating tidbits, insights and nifty tools she records in “Wealthymatters”. 

#54: The Wealth Architects

Alexa India Rank: 71,925
SimilarWeb India Rank:

The Wealth Architects is a site promoted by Sanjai Mathai. The site is meant to act as guide to personal finances and investments.

#55: Investologic


Alexa India Rank: 73,183
SimilarWeb India Rank: 183,475

Investologic is a Personal Finance blog which focuses on various topics ranging from Savings, Investing and Financial Planning. Sometimes we do write on various business related topics also. 

#56: Fundoo Professor

Alexa India Rank: 83,304
SimilarWeb India Rank: 168,874

Fundoo Professor is a blog authored by Prof. Sanjay Bakshi who shares his thoughts on investment and human behavior in the blog.

#57: Capital Ideas Online

Alexa India Rank: 83,605
SimilarWeb India Rank: 285,070

Capital Ideas Online is a website that has been set up with the objective of tracking the economy, deciphering trends, extracting signals from the noise, locating inflection points, identifying opportunities etc all under the umbrella objective of facilitating the enhancement of the wealth generating capacity of society. 

#58: Vipin Khandelwal

Alexa India Rank: 84,034
SimilarWeb India Rank: 64,509

This blog has been founded by Vipin Khandelwal to share simple, educative and actionable ideas on money and investments.

#59: Simply Paisa

Alexa India Rank: 85,157
SimilarWeb India Rank: 96,872

#60: Fintrakk

Alexa India Rank: 85,171
SimilarWeb India Rank: 97,392 is a Personal Finance Blog, an initiative by a team of experienced professionals to enhance the knowledge of its users, by providing an “Informative and Interactive platform” to meet all their Finance, Investment, Taxation and Accounting needs. 

#61: Musings on Markets

Alexa India Rank: 91,688
SimilarWeb India Rank: 87,100

This blog is authored by Aswath Damodaran, a Professor of Finance at the Stern School of Business at NYU. The blog is a compilation of his thoughts about valuation and corporate finance. 

#62: Anand's Blog

Alexa India Rank: 97,045
SimilarWeb India Rank: 97,131

This blog has been created and maintained by Anand Vijaykumar. The purpose of this blog is to educate people about the financial industry and to share his opinion about the day to day happenings in the Indian and world economy. 

#63: Capital Advisor

Alexa India Rank: 100,779
SimilarWeb India Rank: 81,274

Capital Advisor is a way to deal with your money better and one of India's leading blogs on personal finance. 
#64: Knowledge Hub

Alexa India Rank: 104,921
SimilarWeb India Rank: 103,470

Knowledge Hub was started by Anshul Dixit in December 2009 to spread awareness among people, by presenting well-researched articles on various topics, in a simple and interesting manner.

#65: Paisa Talks

Alexa India Rank: 106,454
SimilarWeb India Rank: 119,702

Paisa Talks offers financial planning by a certified financial planner in India. A step by step guide to achieve your financial dreams. 

#66: One Rupee

Alexa India Rank: 119,482
SimilarWeb India Rank: 116,922 is a personal finance blog focused on the money related topics such as EPF, PF, income tax filing, investing, taxation, credit score, product reviews and lot more.

#67: Pankaj Batra

Alexa India Rank: 123,604
SimilarWeb India Rank: 112,452

In the blog you will find information on money and its management, tourist destinations and their plans, technology and its use, food and its source and answers to all your questions.

#68: Value Investor India

Alexa India Rank: 131,480
SimilarWeb India Rank: 125,837

This blog is an online diary of its author Rohit Chauhan’s exploration of the craft and process of investing. In the 500+ posts on the blog, you will find analysis of numerous Indian companies and industries.
#69: Bank Circle

Alexa India Rank: 190,521
SimilarWeb India Rank: 210,710

BankCircle is a threshold that acts as a conciliator between customers seeking loan and various financial players existing in the market.

#70: Finnacle

Alexa India Rank: 209,670
SimilarWeb India Rank: 108,762

Finaacle is written by Vikas Agarwal, who focuses on simplifying the art of investing and the causes of human misjudgement when it comes to investing. Vikas also shares his experiences as an investor and lessons from some of the greatest investors of all time. 

#71: My Investments Pub

Alexa India Rank: 267,500
SimilarWeb India Rank: 368,344

This website is owned by Ravi N. Using the site he would like to bring some awareness among young employees, particularly software engineers about various investment approaches to make invest them in the right financial products.

#72: InvestorZclub

Alexa India Rank: 290,995
SimilarWeb India Rank:

InvestorZclub is an equity analysis and personal finance. The objective of the blog is to simplify the process of investing and encourage thought based approach of stock selection. 

#73: Finance Dunia

Alexa India Rank: 297,372
SimilarWeb India Rank: 431,113

FinanceDunia is professional blog on the daily financial news like home loan, car loan, education loan, personal loan, car insurance, life insurance, health insurance, mutual fund, fixed deposit, provident fund, stock market, demat account, savings accounts, current account, salary accounts and many more. 

#74: BachatKhata

Alexa India Rank: 307,230
SimilarWeb India Rank: 227,679

Bachatkhata is a personal finance website. On this site you will find articles on Personal Financial Planning, Investments, Children’s Education Planning and Marriage Planning, Retirement Planning, Life Insurance, Taxation and Product Reviews on various Financial Products. 

#75: The Calm Investor

Alexa India Rank: 413,058
SimilarWeb India Rank:

‘The Calm Investor’ is an informational website on the topic of equity investing, mainly in the Indian markets.

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